Articles Written by Our Co-Founders RSS

There is a surge of new toothpastes and toothpowders on the market that promote the use of Hydroxyapatite (HAP) or Nano-hydroxyapatite (nHAP) as the latest and greatest remineralizer and enamelizer. But what is it? And is it safe?

Bottom Line: Synthetic nano hydroxyapatite (nHAP) has not been proven safe. Natural HAP is safe. Neither form has been proven to work better than other natural sources, like clay.

See our update blog after careful review of the European Union's SCCS revised "Final Opinion"

If you think Vitamin D is important, reducing the risk of skin cancer, and understanding our relationship with the sun over billions of years of evolution— read this book & spread the word. Since learning about this book, we've made daily sun exposure even more of a priority.

Living clay is a very unique type of clay associated with biological life. It possesses some amazing qualities including the ability to undergo chemical changes, both absorb and adsorb (release) substances, and interact with its surrounding environment. Plus it contains a range of micronutrients and micro-organisms. Living clay has been linked to the origin and evolution of life, as it retains information, exhibits self-organization, and interacts with organic molecules.

A breathing technique created by one of the early pioneers of the modern integrative medicine movement (and a Harvard alum), Dr. Andrew Weil, this 4-7-8 method has become widely used because of its simplicity and effectiveness.

Many of you have probably heard about the big federal lawsuit involving fluoride. There has been a nearly decade-long legal battle between the Fluoride Action Network, Food and Water Watch, Organic Consumers Association, and the U.S. Environmental Protection Agency (EPA). 

I've been wanting to "hatch" this email series for 4yrs. Today, I accidentally stumbled across this draft I made way back in March 2021, and thinking it wasn't good enough, stalled. So for all of us perfectionists let's remember Voltaire's quote as we strive for excellence — "Perfection if the enemy of good."

Turmeric, green tea, vitamin C, vitamin D, glutathione, zinc, fulvic acid (among others) are all great ways to boost your immune system, which is essential during cold and flu season. But, did you know that another way to boost your immune system is to make sure you have a healthy mouth?

We’ve been led to believe toothpastes that are marketed as “clean, natural and non-toxic ” are healthy and good for us. However, due to widespread greenwashing and healthwashing, you'll discover most are not.

Every ingredient in natural toothpaste should have real benefits with no downsides — and the stakes are high since a healthy mouth is critical to overall health and well-being.

Fulvic Acid is one of nature’s miracle molecules. It is a powerful electrolyte, natural antifungal, anti-inflammatory, anti-viral, and antioxidant, that, due to its small size, enhances nutrient absorption and can even cross the blood brain barrier. It is full of naturally occurring nutrients including ionic macro & trace minerals, amino acids, organic acids and vitamins. But, did you know that fulvic acid is also incredibly high in molecular oxygen, hydrogen and carbon?

Think all natural toothpastes and toothpowders are good? Take a closer look...

If you look at the actual ingredients in 95% of all “natural” toothpastes they’re not very good. Big money is spent on slick packaging and flashy marketing that highlights the latest, greatest ‘hot natural” ingredient like coconut oil or hydroxyapatite.

Oil pulling is rooted in the 3,000-year-old tradition of Ayurvedic medicine and is scientifically proven to improve oral health. It’s a powerful multitasker that offers a natural way to detox, reduce plaque, freshen your breath and whiten teeth.

The human mouth has the second largest and most diverse microbiota after the gut, with over 700 species of bacteria....

Why are antioxidants so important for skin health? Antioxidants help defend against and reverse oxidative damage caused by an excess of free radicals produced by air pollution, UV from the sun, artificial blue light, radiation/EMFs, toxins from cleaning products, smoking, and alcohol (just to name a few!).

Your body has a natural process for remineralizing your teeth to keep them strong and healthy.

The process of remineralization and the amount of time it takes is dependent on many factors: 1) the status of your PH/level of acidity and decay, 2) nutrient status of macro and trace minerals along with key vitamins, 3) your overall health, 4) the oral care products you use, 5) saliva production, 6) balanced oral microbiome.

Natural brands rely HEAVILY on naturally derived ingredients — however these are not actually natural since they require a chemist, lab and a good amount of processing (and chemicals) to break apart and create.

Brands do this to make it seem like their brand is “natural” and uses natural ingredients.

You may be familiar with our best-seller, Skin Fuel.  It is truly a multi-tasker - a 100% natural moisturizer for face, body, hair, beard, and after-shave, but did you know it works really well for cleaning your skin too?

Here's what makes oil cleansing so good...

We recently connected with Jessica DeFino, the freethinking, rabble-rousing force behind The Unpublishable. She is railing against industrial forces just like we are. While we take aim at the $130 billion Personal Care Industry Complex, Jessica focuses on exposing and reforming the beauty industry. Together we are waking people up and showing a better way.

While we started the certification process with EWG, they would not accept Calcium Montmorillonite Bentonite Clay, a key ingredient in our Mineral Toothpowder. Like many fruits and vegetables, bentonite clay contains minute, trace amounts of naturally occurring heavy metals.

Adrenal fatigue is more common than you think and can really negatively impact your life. Last week, I got an email from a friend and colleague, Dr. Izabella Wentz (aka The Thyroid Pharmacist) an expert in adrenals & related diseases. Recently, I’ve sensed my adrenals getting taxed and the timing of this email was uncanny... 

We’re fans of the Socratic method of inquiry whereby you gain understanding by asking questions — here are a few we’ve answered to help you get to know us a little better. (Thanks to Tim Ferris for a few of the questions we borrowed from his book Tribe of Mentors)

"Natural", “naturally occurring”, "naturally derived" or "plant-derived". What is the difference? There is no legal definition for these terms. And unfortunately, it is hard to know exactly how “natural” these types of ingredients and products are.

The clove is an aromatic dried flower bud from a tropical evergreen of the same name. Originating from Indonesia’s Spice Islands (aka, Maluku Islands), cloves have a long history as a highly-valued commodity, being worth their weight in gold in 17th – 18th century Europe. Across cultures and history, clove has been prized for its multiple uses and effectiveness in oral healthcare.