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Articles Written by Our Co-Founders

How Does Remineralization Work?

Your body has a natural process for remineralizing your teeth to keep them strong and healthy. The process of remineralization and the amount of time it takes is dependent on many factors: 1) the status of your PH/level of acidity and decay, 2) nutrient status of macro and trace minerals along with key vitamins, 3) your overall health, 4) the oral care products you use, 5) saliva production.....

Mythbusting: Naturally Derived Ingredients are NOT Natural

Mythbusting: Naturally Derived Ingredients are NOT Natural

Natural brands rely HEAVILY on naturally derived ingredients — however these are not actually natural since they require a chemist, lab and a good amount of processing (and chemicals) to break apart and create.

 

Brands do this to make it seem like their brand is “natural” and uses natural ingredients.

Oil Cleansing is Better than Washing With Soap. Here’s Why.

Oil Cleansing is Better than Washing With Soap. Here’s Why.

You may be familiar with our best-seller, Skin Fuel.  It is truly a multi-tasker - a 100% natural moisturizer for face, body, hair, beard, and after-shave, but did you know it works really well for cleaning your skin too


Why Oil Cleanse?

  • Gently lifts away dirt and excess oil
  • Won’t dry out your skin; leaves skin smooth and soft
  • Nourishes skin with fatty acids and nutrients
  • Supports a healthy microbiome
  • Works for any skin type
  • Feels great – like a mini-spa for your face –  and it’s easy!

Check out this fellow disruptor reforming the beauty industry

Check out this fellow disruptor reforming the beauty industry

Waking people up and showing a better way.

We recently connected with Jessica DeFino, the freethinking, rabble-rousing force behind The Unpublishable. She is railing against industrial forces just like we are. While we take aim at the $130 billion Personal Care Industry Complex, Jessica focuses on exposing and reforming the beauty industry. (see excerpt from her site below). These two industries heavily overlap especially when you consider most personal care products focus on superficial, cosmetic qualities.

Why We're Not EWG Certified

Why We're Not EWG Certified

A customer recently asked us if we are EWG Certified. Here is our reply:

 

The short answer is no. We started the process with EWG but they will not accept our food grade (non-irradiated) Calcium Montmorillonite Bentonite Clay,  which makes up a large part of our Mineral Toothpowder, because it contains trace amounts of naturally occurring heavy metals. Keep in mind, broccoli, kale, spinach and many other vegetables contain naturally occurring heavy metals.

 

The science is on our side because, based on the structure and attributes of bentonite, it grabs positively charged ions (which are the bad guys) and does not release them (so it is not absorbable). In other words they are not bioavailable. 

Hydroxyapatite for Remineralizing Teeth - Is it Safe?

Hydroxyapatite for Remineralizing Teeth - Is it Safe?
Hydroxyapatite (HAP) is a crystalline form of Calcium Phosphate. It is the form made by our bodies, to produce teeth. Our teeth are comprised of 97% Hydroxyapatite (HAP) and only about 1.5% proteins (mainly collagen), and 1.5% water.  Using calcium phosphates to promote remineralization and reduce caries has become a large area of study, particularly in Biomimetric Oral Care. Some studies have shown promising results for remineralizing teeth and reducing caries using HAP. However, these studies use synthesized versions of calcium phosphates, including nanoparticles which come with risks.