See what we're doing and why it matters.

This word gets used (and abused) alot. We like this definition:
"Meeting the needs of the present without compromising the ability of future generations to meet theirs."
Simply stated ... good for you, good for the planet.

Waking people up to a new way.

The mainstream approach to personal care and grooming is out of control. It fosters a mistruth that to have clean and healthy teeth, gums, skin and hair you need tons of products and that it’s ok to douse yourself with a wide array of man-made chemicals. It's a mass illusion.

Let's change this paradigm and show a better way.

female sitting on mountain side

natural ingredients

Natural ingredients — meaning healthier products.

  • Minimally processed / unrefined / cold pressed.
  • Certified organic.
  • Scientifically proven.
  • Nutrient dense.
  • Fair Trade / sustainably sourced.
  • No toxic chemicals, synthetics or nano particles.

Our standards go way beyond EWG VERIFIED™ with formulations so clean you could eat them.

Learn more About Natural Ingredients

Eliminate unnecessary products to save you money and reduce landfills.

  • We want to sell you less - not more.
  • Multipurpose products.

Simplifies your life while lowering your carbon footprint.

waste in the ocean

akamai subscription kits

Low impact shipments.

  • Carbon Neutral Shipping.
  • Minimal packing materials.
  • Recycled & recyclable cardboard.

Delivered via USPS for a lower carbon footprint.

Learn more About Shipping

Concentrated products in earth friendly packaging.

  • No cheap fillers or water.
  • A little goes a long way.
  • Glass bottles & metal lids.
  • Made in USA

Reusable | Refillable | Recyclable | Compostable

Learn more

concentrated products

akamai shaving kit

Insightful how-to's.

  • Get 50+ shave out each razor.
  • Simple ways to detox.
  • How to get rid of bad breath for good.

Smart routines rooted in wellbeing & common sense.

Sustainability is in our DNA

Dedicated to using business as a force for good and positive change.

Our roots run deep here. Our last effort (later rebranded reuseit.) launched in 2002 and was a catalyst for thrusting the plastic bag issue into our collective consciousness as a symbol of our consume and toss mentally.

In addition to igniting a “reusables movement” we empowered our 300,000 customers to eliminate an estimated 1.2 billion use and toss items — and donated $200,000 to high impact nonprofits like The Surfrider Foundation & The Rainforest Action Network.

Let's get started!

Our system is built on smarter routines and better products.

Simply order what you want or start a subscription to automatically get products delivered on your schedule. Plus, all shipments are carbon neutral.

Shop now

Carbon Neutral Shipping ● 100% Satisfaction Guarantee

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