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Personal care,
radically simplified.

Truly natural, effective, multipurpose personal care basics, delivered to your door every 60 days.

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Born Outside of the Personal Care Industry

We believe clean and healthy skin, hair and teeth can be achieved with far fewer products, chemicals and complexity.

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Powerful. Natural. Effective.

Unleash the power of nature in its pure, whole form. You won’t find any bizarre ingredients or toxic chemicals just natural ingredients from plants and the earth.

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Radically Different Toothpaste

It’s grey, won’t foam and isn’t sweet. It’s also packed with powerful nutrients, removes toxins and helps remineralize teeth. Get healthy teeth, gums, and fresh breath, naturally. Think medicine not marketing.

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Trace Minerals & Fulvic Acid

Nature's miracle workers

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Shaving with Soap: Why It's Smart & How to Find the Best
Shaving with Soap: Why It's Smart & How to Find the Best

Shaving with soap has gotten a bad rap. This is partly because personal care brands make more money if everyone is convinced we need specialized products for every grooming and cleaning function, and also because run of the mill commercial soap brands actually are a poor choice for shaving. We’ll tell you why shaving with the right soap works great & how to find the best.

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The Superpowers of Clove for Healthy Teeth & Gums
The Superpowers of Clove for Healthy Teeth & Gums

The clove is an aromatic dried flower bud from a tropical evergreen of the same name. Originating from Indonesia’s Spice Islands (aka, Maluku Islands), cloves have a long history as a highly-valued commodity, being worth their weight in gold in 17th – 18th century Europe. Across cultures and history, clove has been prized for its multiple uses and effectiveness in oral healthcare.

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Our Microbiomes : Make Love Not War
Our Microbiomes : Make Love Not War

There is an ecosystem of trillions of bacteria, tiny spiders, and fungi living on every human—from our toes to the tops of our heads. That’s billions per square centimeter. While our automatic response may be to grab the nearest bottle of sanitizer or jump in the shower to soap up, we actually need these communities of teeming microorganisms, known as microbiomes.

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Help Us Support EWG and Their Skin Deep Initiative

We donate 1% of our sales to high impact non profits like the Environmental Working Group. Through Skin Deep, EWG raises awareness around the unregulated, harmful chemicals in personal care products and empowers consumers to make safe, informed choices.

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