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Simple. Smart. Healthy.

Truly natural, effective, multipurpose personal care basics, delivered to your door every 60 days. It's personal care, radically simplified.

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Born Outside of the Personal Care Industry

We believe clean and healthy skin, hair and teeth can be achieved with far fewer products, chemicals and complexity.

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Powerful. Natural. Effective.

Unleash the power of nature in its pure, whole form. You won’t find any bizarre ingredients or toxic chemicals just natural ingredients from plants and the earth.

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Radically Different Toothpaste

It’s grey, won’t foam and isn’t sweet. It’s also packed with powerful nutrients, removes toxins and helps remineralize teeth. Get healthy teeth, gums, and fresh breath, naturally. Think medicine not marketing.

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Trace Minerals & Fulvic Acid

Nature's miracle workers

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Not So Good Ingredients in Natural Toothpaste
Not So Good Ingredients in Natural Toothpaste

As a savvy, health conscious individual, you probably already use a natural toothpaste, free of fluoride and obvious nasties (parabens, propylene glycol, Triclosan, SLS/SLES, artificial colors, artificial sweeteners, etc.), and you may be making assumptions about how healthy it is. But consider this...

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Our Microbiomes : Make Love Not War
Our Microbiomes : Make Love Not War

There is an ecosystem of trillions of bacteria, tiny spiders, and fungi living on every human—from our toes to the tops of our heads. That’s billions per square centimeter. While our automatic response may be to grab the nearest bottle of sanitizer or jump in the shower to soap up, we actually need these communities of teeming microorganisms, known as microbiomes.

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7 Disturbing Facts About Chemicals in Personal Care Products  & How to Avoid Them
7 Disturbing Facts About Chemicals in Personal Care Products & How to Avoid Them

Some toxic chemicals are easy to notice – driving by factories or polluted rivers, we can see and smell them. We may have immediate physical reactions to them, like burning in our eyes and throats. But the toxic chemicals in personal care products are usually much trickier to detect, and some aren’t noticeable at all. Did you know?...

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Help Us Support EWG and Their Skin Deep Initiative

We donate 1% of our sales to the Environmental Working Group. Through Skin Deep, EWG raises awareness around the unregulated, harmful chemicals in personal care products and empowers consumers to make safe, informed choices.

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