Healthy Mouth. Healthy Body. Healthy Planet.

Our Oral Care System helps fight bad bacteria and support remineralization, naturally.

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Removes up to 40% more plaque than typical flosses.

"I like Akamai’s new floss that’s coated with fulvic acid." — Dr. Pedram Shojai

INFUSED BLACK FLOSS

Dry winter skin?

Get our go-to tools. Powered by nature.

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850+ unedited customer reviews

Average: 4.75 stars

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“THE PERFECT PRODUCT”

— MEN'S JOURNAL

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WE'RE CALLING BULLSH*T ON THE PERSONAL CARE INDUSTRY

Tired of too many costs, chemicals and complexities? So are we.

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wise personal care essentials for everyone

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“Will leave your teeth sparkling without all the nasty chemicals.” 

“...music to the ears of non-toxic beauty advocates and minimalists alike.”

“After using exclusively just these 3 multipurpose products for a week, I’m completely sold."

“I am LOVING all of the products. Great work!”

“10 carry-on essentials we always travel with.” 

How it works

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Trace Minerals & Fulvic Acid

Nature's miracle workers
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Powerful. Natural. Effective.

Unleash the power of nature in its pure, whole form. You won’t find any bizarre ingredients or toxic chemicals – just natural ingredients from plants and the earth.

Your skin is your largest organ. Fuel it with vitamins and minerals, not toxic chemicals.

Personal care, radically simplified.

Reasonably priced. Unisex. Multipurpose. Concentrated. Natural.

Resulting in lower costs. Less complexity -- Better for the environment. Better for you. Sound good?

Born outside of the personal care industry

We believe clean and healthy skin, hair and teeth can be achieved with far fewer products, chemicals and complexity.
LEARN WHY LESS IS MORE

Revolutionizing personal care products & routines

Tossing the bloated personal care industry on its head & showing a better way.