Why did you get rid of the toothpaste?
While toothpaste is pretty convenient, from an environmental standpoint, it's a bit of a disaster — with an estimated 1 billion tubes tossed annually.
Plus, one of our goals is to sell products that are concentrated — eliminating fillers (even water) whenever we can.
To continue making a paste, we would have had to compromise the purity of our ingredient deck by adding "industry-accepted" antibacterials / preservatives — a line we will not cross.
We will not bend when it comes to adding any suspect ingredients into our products — this includes things like naturally derived/“supposedly benign” preservatives. Taking the water out of the paste removes these concerns since, without it, we remove the possibility of unwanted bacterial growth.
Improving our health, while improving the health of our planet is one of our core values and we believe they co-create each other.
**This product is not intended to diagnose, treat, cure, or prevent any disease. The information for this webpage and product has not been evaluated by the Food and Drug Administration**
California Proposition 65 Warning
Mineral Toothpowder may have trace amounts of naturally occurring heavy metals. Heavy metals are known to the State of California to cause cancer, birth defects, or other reproductive harm.
[We must provide this warning to legally sell these products to residents of California. The clay we use chemically binds to these naturally occurring heavy metals, preventing their absorption by the body.]
Here is our Prop 65 statement regarding our clay-based products.