Articles Written by Our Co-Founders RSS
We’ve been led to believe toothpastes that are marketed as “clean, natural and non-toxic ” are healthy and good for us. However, due to widespread greenwashing and healthwashing, you'll discover most are not.
Every ingredient in natural toothpaste should have real benefits with no downsides — and the stakes are high since a healthy mouth is critical to overall health and well-being.
Your body has a natural process for remineralizing your teeth to keep them strong and healthy.
The process of remineralization and the amount of time it takes is dependent on many factors: 1) the status of your PH/level of acidity and decay, 2) nutrient status of macro and trace minerals along with key vitamins, 3) your overall health, 4) the oral care products you use, 5) saliva production, 6) balanced oral microbiome.
Many of you have probably heard about the big federal lawsuit involving fluoride. There has been a nearly decade-long legal battle between the Fluoride Action Network, Food and Water Watch, Organic Consumers Association, and the U.S. Environmental Protection Agency (EPA).
There is a surge of new toothpastes and toothpowders on the market that promote the use of Hydroxyapatite (HAP) or Nano-hydroxyapatite (nHAP) as the latest and greatest remineralizer and enamelizer. But what is it? And is it safe?
Bottom Line: Synthetic nano hydroxyapatite (nHAP) has not been proven safe. Natural HAP is safe. Neither form has been proven to work better than other natural sources, like clay.
See our update blog after careful review of the European Union's SCCS revised "Final Opinion"
Fulvic Acid is one of nature’s miracle molecules. It is a powerful electrolyte, natural antifungal, anti-inflammatory, anti-viral, and antioxidant, that, due to its small size, enhances nutrient absorption and can even cross the blood brain barrier. It is full of naturally occurring nutrients including ionic macro & trace minerals, amino acids, organic acids and vitamins. But, did you know that fulvic acid is also incredibly high in molecular oxygen, hydrogen and carbon?
Natural brands rely HEAVILY on naturally derived ingredients — however these are not actually natural since they require a chemist, lab and a good amount of processing (and chemicals) to break apart and create.
Brands do this to make it seem like their brand is “natural” and uses natural ingredients.
While we started the certification process with EWG, they would not accept Calcium Montmorillonite Bentonite Clay, a key ingredient in our Mineral Toothpowder. Like many fruits and vegetables, bentonite clay contains minute, trace amounts of naturally occurring heavy metals.
I've been wanting to "hatch" this email series for 4yrs. Today, I accidentally stumbled across this draft I made way back in March 2021, and thinking it wasn't good enough, stalled. So for all of us perfectionists let's remember Voltaire's quote as we strive for excellence — "Perfection if the enemy of good."
