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(UN)PRODUCT™: Underarm Deodorant

(UN)PRODUCT: UNDERARM DEODORANT

Your sweat is big business.
In fact, in the US alone, annual sales of deodorant and antiperspirants are estimated at $18 billion. By following a few steps, you can kick the daily deodorant habit for good — setting yourself free, improving health and saving $.

  • Reduces repeated exposure to chemical toxins, synthetic scents, preservatives & potentially harsh essential oils.
  • A step to restore your body’s biome.
  • Leverages evolutionary power of scent.
  • Less waste & pollution.
  • 1 less thing to do / 1 less thing to buy.
  • Learn a simple, evolved approach to “odor” management.

“Beautiful but dumb. She has never learned the first rule of long lasting charm” - circa 1939 ad copy from Odorono, one of the first deodorants.

The Personal Care Industry is playing with your mind. Shaping habits. Deciding what is “good” and what is “bad” — often at your expense. They have perpetuated and popularized a myth that all of our body’s natural scents are somehow bad and should be masked or altered. Really? Sure, things our body produces like cortisols are designed to act as a kind of repellent. However, things like pheromones do the opposite, acting as subtle and yet powerful attractors. When we alter this natural, elegant system designed by evolution, it throws things out of whack— good for industry, bad for humans. We think that an approach that manages and leverages body scents make more sense.

In America, the deodorant business is an $18 billion industry. Plus think of the impact on the environment stemming from production and disposal of all the products and then add to that potential toxic chemical exposure.


While more and more people are shifting to “natural brands”— in our view the need to get the boot too since they 1. mask our natural scents, 2. can have irritating fragrances and suspect “safe” chemical ingredients, 3. still create a big environmental footprint and 4. in our view are mostly a waste of money.

We think it's a dirty, wasteful business.


The Personal Care Industry is playing with your mind.

 

Shaping habits. Deciding what is “good” and what is “bad” — often at your expense. They have perpetuated and popularized a myth that all of our body’s natural scents are somehow bad and should be masked or altered. Really? Sure, things our body produces like cortisols are designed to act as a kind of repellent. However, things like pheromones do the opposite, acting as subtle and yet powerful attractors. When we alter this natural, elegant system designed by evolution, it throws things out of whack— good for industry, bad for humans. We think that an approach that manages and leverages body scents make more sense.

In America, the deodorant business is an $18 billion industry. Plus think of the impact on the environment stemming from production and disposal of all the products and then add to that potential toxic chemical exposure.


While more and more people are shifting to “natural brands”— in our view the need to get the boot too since they 1. mask our natural scents, 2. can have irritating fragrances and suspect “safe” chemical ingredients, 3. still create a big environmental footprint and 4. in our view are mostly a waste of money.

We think it's a dirty, wasteful business.

 

How to kick the deodorant habit?

  1. Detox your pits — letting you body purge what has been packed in.
  2. Allow healthy armpit biome to return.
  3. Shift to basic hormone management / cortisol reduction.

Why Dump the Deodorant Habit?

  1. The scents we produce act as a warning system. Smelling strong could be an indicator of a deeper health issue. From chronic stress to internal disease. E.g. When over stressed by distress — not eustress (here is the difference) our body emits corisols, a powerful stress hormone. Stressor hormones were designed through evolution as a repellant and warning to others to “back off” and can lead to host of stress-related diseases. So it’s important to 1) know if your body is overproducing it, and 2) learn how to get it under control through healthy stress management and lifestyle. Unmask the potential of this powerful tool.
  2. Building and maintaining a healthy armpit biome. More and more evidence is pointing to healthy biomes (both inside and out) as a foundation for overall health. They form a complex ecosystem of bacteria, fungi and parasites. Artificial scents, man-made chemicals, and aluminum and salts to stop sweat, disrupt the biome, and actually create a self sustaining loop that encourages people to use more products to solely mask the symptoms. And remember, none of these address the underlying causes of odor. (Dirty secret: Some ingredients actually exacerbate the problem by feeding bacteria that emits odors!) Even essential oils can disrupt the delicate biomes.
  3. Dig just a little and you will find that deodorants began as another unnecessary industry manufactured by the advertising agencies of yore. Targeting women first, and eventually men, the hook was that no one would actually tell you if you smelled, but would rather gossip, whisper and shun. Body odor was considered like most bodily functions at the time, something not discussed in polite company. And so the campaign began.
  4. Common deodorant and antiperspirants can include ingredients linked to cancer and hormone/endocrine disruption. These chemicals can get absorbed through the skin passing directly into your bloodstream. In addition, there are lymph nodes in your armpits that fight off infection. These can be negatively affected by chemical interference. Plus, the antibodies from antiperspirants can impair your body’s healthy bacteria critical for a balanced epidermal biome.  
  5. The smell from your underarms is caused by bacteria that breaks down lipids and amino acids found in your sweat and turns them into substances that have a very distinct odor. Did you know that with the right detoxification routine and care, this smell can be significantly reduced, and can eventually go away altogether?

“You wouldn’t swallow a spoonful of toxic cosmetic ingredients. But in some ways, smearing them under your arms in the form of deodorant or antiperspirant may be worse.” — Markham Heid | Time.com

How to kick the deodorant habit?

    1. Detox your pits — letting you body purge what has been packed in.
    2. Allow healthy armpit biome to return.
    3. Shift to basic hormone management / cortisol reduction.

Why dump the deodorant habit?

  1. The scents we produce act as a warning system. Smelling strong could be an indicator of a deeper health issue. From chronic stress to internal disease. E.g. When over stressed by distress — not eustress (here is the difference) our body emits corisols, a powerful stress hormone. Stressor hormones were designed through evolution as a repellant and warning to others to “back off” and can lead to host of stress-related diseases. So it’s important to 1) know if your body is overproducing it, and 2) learn how to get it under control through healthy stress management and lifestyle. Unmask the potential of this powerful tool.
  2. Building and maintaining a healthy armpit biome. More and more evidence is pointing to healthy biomes (both inside and out) as a foundation for overall health. They form a complex ecosystem of bacteria, fungi and parasites. Artificial scents, man-made chemicals, and aluminum and salts to stop sweat, disrupt the biome, and actually create a self sustaining loop that encourages people to use more products to solely mask the symptoms. And remember, none of these address the underlying causes of odor. (Dirty secret: Some ingredients actually exacerbate the problem by feeding bacteria that emits odors!) Even essential oils can disrupt the delicate biomes.
  3. Dig just a little and you will find that deodorants began as another unnecessary industry manufactured by the advertising agencies of yore. Targeting women first, and eventually men, the hook was that no one would actually tell you if you smelled, but would rather gossip, whisper and shun. Body odor was considered like most bodily functions at the time, something not discussed in polite company. And so the campaign began.
  4. Common deodorant and antiperspirants can include ingredients linked to cancer and hormone/endocrine disruption. These chemicals can get absorbed through the skin passing directly into your bloodstream. In addition, there are lymph nodes in your armpits that fight off infection. These can be negatively affected by chemical interference. Plus, the antibodies from antiperspirants can impair your body’s healthy bacteria critical for a balanced epidermal biome.  
  5. The smell from your underarms is caused by bacteria that breaks down lipids and amino acids found in your sweat and turns them into substances that have a very distinct odor. Did you know that with the right detoxification routine and care, this smell can be significantly reduced, and can eventually go away altogether?

Accelerate armpit detoxing with this simple method:

Ingredients:

  • 1 tablespoon Mineral Toothpaste Powder (or Bentonite Clay or Baking Soda)
  • 1 teaspoon apple cider vinegar (ACV)

Instructions:

    1. Make a paste by mixing clay & apple cider vinegar. 
    2. Apply a thin layer on your underarm area for 5-20 minutes. 
    3. Wipe off mask with a washcloth or with a shower rinse.
    4. Repeat daily for about a week.

 

Note:

  • If you feel any discomfort or pain, remove the mixture immediately. Some redness is normal, and should disappear quickly. You may be getting an allergic reaction.
  • When mixing, don’t use metal container or stirrer. Clay loses its detoxing power when exposed to metal.
  • Using a Dry Brush can accelerate the process by stimulating lymph nodes and exfoliating.Each person is unique so you may need to do this for more than a week. Once strong / unpleasant odor has disappeared you’ve detoxed. Repeat detox as needed.

Did you know?

Tips

  • Reduce odor with a better diet. Eating fresh vegetables, drinking lots of water, limiting sugar & processed foods — all these help your body to detox and reduce body odor.
  • Accelerate detoxing with these 2 tools. Fulvic Mineral Complex (aka fulvic acid) also fuels a host of beneficial cellular functions. Dry Brushing - stimulates & helps drain the lymphatic system.  
  • Essential oils can help. Consider using essential oils as you transition from deodorant and antiperspirants. (Keep in mind essential oils are very strong and can irritate especially when over used!)
  • Wash with soap. This can help eliminate bacteria that cause odors as you wean yourself from toxic products and rebalance your armpit biome. Plus it washes away scent if your cortisols have been firing due to stress.

Try the our 3-in-1 bar, which gently cleans with no harsh surfactants or chemicals.

 

More reasons to quit your deodorant habit — chemicals found in most deodorants and antiperspirants: 

  • Aluminum – thought to be linked to breast cancer and Alzheimer’s disease.
  • Parabensdisrupt hormones; traces have been found in breast cancer tissue.
  • Formaldehyde – acts as a carcinogenic substance.
  • Phthalates – another hormone disruptor; linked to infertility.
  • Antibacterial substances – have an adverse effect on immune system function and affect hormonal balance.
  • Propylene glycol – an antifreeze agent.

    Found via Healthy & Natural World

Additional Resources


Medical News Today

Everything you need to know about armpit detox

 

Healthy and Natural World
Why is it Important to Detox Your Armpits & How to Do It

 

Why we're so passionate about eliminating non-essential personal care product

WE’RE CALLING BULLSHIT ON THE PERSONAL CARE INDUSTRY.

 

The reality is — the mainstream approach to personal care and grooming is out of control. If you believe the hype, then in order to have clean and healthy teeth, gums, skin and hair you need tons of products - the more you spend the better you will be... learn more

Accelerate armpit detoxing with this simple method:


Ingredients:

  • 1 tablespoon Mineral Toothpaste Powder (or Bentonite Clay or Baking Soda)
  • 1 teaspoon apple cider vinegar (ACV)

Instructions:

  1. Make a paste by mixing clay & apple cider vinegar. 
  2. Apply a thin layer on your underarm area for 5-20 minutes. 
  3. Wipe off mask with a washcloth or with a shower rinse.
  4. Repeat daily for about a week.

Note:

  • If you feel any discomfort or pain, remove the mixture immediately. Some redness is normal, and should disappear quickly. You may be getting an allergic reaction.
  • When mixing, don’t use metal container or stirrer. Clay loses its detoxing power when exposed to metal.
  • Using a Dry Brush can accelerate the process by stimulating lymph nodes and exfoliating.
  • Each person is unique so you may need to do this for more than a week. Once strong / unpleasant odor has disappeared you’ve detoxed. Repeat detox as needed.

Did you know?

  • When you put something on your skin, it can enter your bloodstream without being metabolized.
  • ~2% of the population have a gene that effectively eliminates underarm odor. Scientists discovered that a rare version of the gene ABCC11 eliminates underarm odor. And it is more common in east Asians.

Tips

  • Reduce odor with a better diet. Eating fresh vegetables, drinking lots of water, limiting sugar & processed foods — all these help your body to detox and reduce body odor.
  • Accelerate detoxing with these 2 tools. Fulvic Mineral Complex (aka fulvic acid) also fuels a host of beneficial cellular functions. Dry Brushing - stimulates & helps drain the lymphatic system.  
  • Essential oils can help. Consider using essential oils as you transition from deodorant and antiperspirants. (Keep in mind essential oils are very strong and can irritate especially when over used!)
  • Wash with soap. This can help eliminate bacteria that cause odors as you wean yourself from toxic products and rebalance your armpit biome. Plus it washes away scent if your cortisols have been firing due to stress.

Try the our 3-in-1 bar, which gently cleans with no harsh surfactants or chemicals.

More reasons to quit your deodorant habit — chemicals found in most deodorants and antiperspirants:

  • Aluminum – thought to be linked to breast cancer and Alzheimer’s disease.
  • Parabensdisrupt hormones; traces have been found in breast cancer tissue.
  • Formaldehyde – acts as a carcinogenic substance.
  • Phthalates – another hormone disruptor; linked to infertility.
  • Antibacterial substances – have an adverse effect on immune system function and affect hormonal balance.
  • Propylene glycol – an antifreeze agent.

    Found via Healthy & Natural World

Additional Resources
Medical News Today
Everything you need to know about armpit detox

Healthy and Natural World
Why is it Important to Detox Your Armpits & How to Do It

See below for articles…

Why we’re so passionate about eliminating non-essential personal care products

 

WE’RE CALLING BULLSHIT ON THE PERSONAL CARE INDUSTRY.

 

The reality is — the mainstream approach to personal care and grooming is out of control. If you believe the hype, then in order to have clean and healthy teeth, gums, skin and hair you need tons of products - the more you spend the better you will be... learn more

We believe clean and healthy skin, hair and teeth can be achieved with far fewer products, chemicals and complexity. We’ve taken a radically simplified, back to basics, truly natural approach.