Our Mission

Our goal is to redefine what is important in personal care and establish our way as the new normal. Improved health, reduced waste & lowered costs will be the byproducts.

Why invest with Akamai?

1 | EXPERIENCE: Nearly identical model to last company, reuseit.com (Inc. 500 fastest growing companies ranked #153 with 300,000 customers. Sold in 2012)

2 | CUSTOMERS LOVE OUR PRODUCTS: healthcare professionals too. 600+ product reviews avg 4.7 out of 5

3 | CLINICAL TRIALS PLANNED: These will support our customer's feedback of oral health issues reversing & skin issues going away.

4 | STRONG PRODUCT PIPELINE: 10 innovative essentials now available. Plans & specifications for 14 additional (3 in production now). Combined 30+ yrs experience developing outstanding products.

5 | SMART BIZ MODEL: We sell consumables everybody needs direct via the web. Customizable subscriptions create reoccurring revenue stream. 80% Gross margins.

6 | MISSION DRIVEN & AUTHENTIC: An unwavering passion & drive to revolutionize personal care for the better. We are fierce rationalists, thinkers & pragmatics walking the walk.

7 | WE CAPITALIZE ON BIG TRENDS: From awareness regarding toxic chemicals and why microbiomes matter, to minimalism, the benefits of organic, sustainably sourced, unrefined plant-based ingredients, e-commerce, holistic medicine & others. We are in the right spot.

8 | MEDIA ATTENTION: Media world is starting to take notice: Men's Journal, Outside Magazine, Guardian, etc.

Sustainability is in our DNA.

Dedicated to using business as a force for good and positive change.


Our roots run deep here. Our last effort reusablebags.com (later rebranded reuseit.) launched in 2002 and was a catalyst for thrusting the plastic bag issue into our collective consciousness as a symbol of our consume and toss mentally.


In addition to igniting a “reusables movement” we empowered our 300,000 customers to eliminate an estimated 1.2 billion use and toss items — and donated $200,000 to high impact nonprofits like The Surfrider Foundation & The Rainforest Action Network.