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Eye-opening facts we've found that drive our mission to clean up the personal care industry.

Human chemical exposure

According to the Environmental Working Group

  • "The average adult uses 9 personal care products each day, with 126 unique chemical ingredients."
  • "12.2 million adults are exposed to ingredients that are known or probable human carcinogens every day through their use of personal care products." (that’s 1 of every 13 women and 1 of every 23 men)
  • "1 of every 5 adults are potentially exposed everyday to all of the top 7 carcinogenic impurities common to personal care product ingredients: hydroquinone, ethylene dioxide, 1,4-dioxane, formaldehyde, nitrosamines, PAHs, and acrylamide."
  • The average woman uses 12 products containing 168 unique ingredients every day and men use 6 products daily with 85 unique ingredients.

As cited by Science Daily

  • "Girls exposed to chemicals commonly found in toothpaste, makeup, soap and other personal care products before birth may hit puberty earlier, according to researchers at the University of California, Berkeley."
  • Hitting puberty at an earlier age has been linked with increased risk of mental illness, breast and ovarian cancer in girls and testicular cancer in boys.
  • "Researchers suspect that many chemicals in personal care products can interfere with natural hormones in our bodies, and studies have shown that exposure to these chemicals can alter reproductive development in rats."
  • [Fact bite from Glide Floss & PFAS study]
  • [Problems with Triclosan in PC & still in use gracious amt of time to be phased out]
  • [Aside from a handful of regulating a handful of “active” ingredients the FDA does not regulate chemicals used in PC. An industry lead group does.]



  • "More than a quarter of all women and one of every 100 men use at least 15 products daily"
  • According to the EPA American’s consume 2 billion razors annually 




  • Chemical emissions from personal care products can contribute significantly to urban air pollution according to a new CIRES and NOAA study, as reported by Science Daily
  • When people are out and about, they leave plumes of chemicals behind them -- from both car tailpipes and the products they put on their skin and hair.
  • Emissions of siloxane, a common ingredient in shampoos, lotions, and deodorants, are comparable in magnitude to the emissions of major components of vehicle exhaust, such as benzene, from rush-hour traffic in Boulder, Colorado, ”
  • According to the EPA Containers and packaging make up a major portion of municipal solid waste (MSW), amounting to 77.9 million tons of generation in 2015 (29.7 percent of total generation).
  • [let’s get a fact on impact on waterways]



Health Advice

  • [drop in a fact re: on root canals]
  • [Fact around Bass method of brushing teeth and/or a few facts around his research]
  • [Fact around transdermal effect to absorb good/bad things]
  • Recent research has shows that the bacteria that causes gum disease could be a root cause of Alzheimer’s disease.  “...if healthy people want to stay on the safe side and potentially reduce their risk, Noble says, ‘the main conclusion we still have is: brush and floss.’ ”